Yesterday I talked about how the state of the economy is affecting non-profits. I also mentioned that there is “talk” about limiting the tax deductibility of charitable donations. Here is an article in yesterday’s “The Jewish Week” (http://www.thejewishweek.com/news/national/nonprofits_fear_tax_limit_charitable_deductions)that expands on this issue.

I don’t have a crystal ball – I don’t know where all this gloomy talk about deficits, double dip recession or cut-backs will end up. But I do know that business as usual is over for non-profits. Non-profits cannot “assume” their donors will “buck up” at the same levels they have – non-profits cannot “assume” federal and state funding will go back to previous levels – non-profits must become more entrepreneurial.

I urge you to read my associate’s blog “Shared Value Today” http://sharedvaluetoday.com/. Mr. Bretzfield outlines what non-profits can do to generate additional income streams. THIS IS A MUST READ.

Non-profits can survive and even thrive in the “New Normal” if they are willing to change their views on raising money.