If you Google the term “New Normal” you will get a list of articles that talk about how the current economic crisis has changed the way people are spending and saving in order to make ends meet. Now if you Google the term “New Normal Non Profits” you will get a slew of articles on how nonprofits are struggling to meet higher demand for services with less funding.  

I have been speaking to a number of women’s organizations recently about the “New Normal” and how it is affecting them. One executive director told me “We are getting great turnout at our events like we always have but the donations are half of what they used to be.” Another said “We are consolidating functions and not replacing staff.” One even said they were closing down an outreach service. And all have said the demand for services has increased.

Welcome to the “New Normal” for nonprofits! It’s not a pretty picture and it’s not likely to go back to the “Old Normal” anytime soon – if ever at all.  So for many nonprofits survival means that there needs to be a change in the way they operate. Traditional nonprofit thinking is not going to work anymore. Cutting back services and downsizing are only temporary solutions and will not solve the problem – these actions only delay the inevitable.  

How do we solve the problem?  Nonprofit’s need to become “social entrepreneurs”.  Wikipedia defines a social entrepreneur “as someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change".

One way is for nonprofits to develop services that can be provided to corporations in their communities on a fee basis. This provides the nonprofit with a continuing stream of income.

Nonprofits have development officers.  Now is the time for nonprofits to have a Business Development Officer, or “Chief Entrepreneur” to package services that could be “saleable” to the companies in their community.

The Business of Me guides participants to “change their thinking” in order to find opportunities for themselves to move their lives forward and it’s time nonprofits did the same if they are going to survive the “New Normal”.