Many companies  know that domestic violence  hurts their employees  and their communities. They’re aggressively  reaching out  to their female employees  in need.  A growing group of CEOs  is saying  that it's time  for Corporate America  to confront the issue  head-on  and I agree.

As a matter of fact on March 7th, more than 90  chief executives  met in New York City.

March 7th  was International Corporate Philanthropy Day. One of the key topics discussed  at “The Board of Boards  CEO Conference”  was  “creating shared value. The CEOs of companies we all know were present. Companies like Accenture, Alcoa Inc., Archer Daniels Midland Company, Bloomberg, Campbell Soup, Deloitte LLP, Harry Winston, Hasbro Inc., HSBC Bank USA, Interpublic Group, KMPG LLP, Morgan Stanley, New York Life Insurance Company, Ogilvy & Mather, PepsiCo, The Travelers Companies, UBX and many more.

As the U.S. economy  slowly recovers  from the worst  economic downturn  in decades, corporate philanthropy  is no longer  just about  writing a check for charity  as executives  look to use their core business  to do social good.

This growing trend  has been dubbed  "creating shared value"  by Michael Porter  of the Institute  for Strategy  and Competitiveness  at Harvard Business School.

During his talk  to business leaders  about the idea  at the World Economic Forum in Davos  last month  Professor Porter said  and I quote, “companies need to reconnect business success with social progress”. We need to understand that what's good for the community is actually good for business,"

"If we can organize ourselves to do this stuff inside our operating units  rather than on the side  we can have  a profound effect on many  of the most important  social issues  of our time,"

A growing group of CEO’s  know that domestic violence  results in lost productivity, increased costs due to turnover and retraining, increased medical costs, increased medical insurance costs  and that there are security costs  and legal liability – and, that domestic violence  lowers overall morale  because other employees  fear for their security too. They also know  the impact  of domestic violence  on our communities.

And then  there’s that human thing  these are companies  that are committed  to helping women  get out  and stay out  of abusive relationships  because they know  that so many  of their co-workers  suffer.

They also know  that their companies  are victims  of domestic violence too  just like the company  that I worked for.

Stay tuned for tomorrow’s post where I talk about a solution.